Small business marketing,SEO and AI insights.

Field Notes

Twenty years of making payroll, in five lessons

None of these came from a course. They came from Fridays where the money had to be there whether or not the month had been kind.

May 19, 2026 — 7 min read

Growth

The 30-minute strategy call: what actually happens

It is a diagnosis, not a pitch. Owners who have been burned by agencies tend to want that spelled out before they book.

April 28, 2026 — 6 min read

Web

Cream, not white: the small design choices that make a site feel expensive

Nobody notices good typography. Everybody notices its absence, and they read it as a price signal before they read the copy.

March 31, 2026 — 6 min read